What a fine thought from ‘Vritti I Media’ – is this going to be an answer to the FM stations that are not putting up Kannada songs and not caring for Kannada language? It appears to be a slow poison for FM Stations.


Partially ‘Audio Nildhaana’ is going to give a run for FM stations. With 75 percent of service and 25 percent of commercial approach ‘Audio Nildhaana’ is a great fillip for the newcomers, the expansion program of it would in the long range give a best alternative for publicity of Kannada films one hopes.

What is ‘Audio Nildhaana’? With KSRTC tie up the audio songs of the Kannada films will be played in 110 stations as of now. It is two minutes maximum of one song at a time broadcast from the office of ‘Audio Nildhaana’. On an average 50 lakh commuters would give their ears to it. The songs keep on changing every two minute with some statements about the song. The singer, music director, producer, lyricist and audio company name will be on air. The journey of ‘Audio Nildhana’ would progress to video of the film in the later days says Naveen, RJ and official spokesperson of Vritti Solutions Limited.

Vritti I Media has already tried this method at Maharashtra, Pune, Punjab and other places. The software developed for this system of publicity for songs is creating waves already.


At the Citadel Hotel the logo of Vritti I Media was inaugurated by Lahari Audio Velu and Anand Audio Shyam, the memento of the company was unveiled by Kanakapura Srinivas, Agni Sridhar, editor of Agni tabloid and producer said this is the best way as on today for publicity of Kannada films. The first memento of the company was handed over to music director Arjun Janya on this occasion.

Lahari Velu attacked some of the FM stations not giving right respect to Kannada songs. He also explained the legal battle going on for Rs.6 crores from a radio channel.


Umesh Banakar great supporter to this system of ‘Audio Nildhaana’, Alemari Santhu was also present with Bachchan, Venkataswamy on the dais. PROs of Kannada cinema Sudheendra Venkatesh, Nagendra and Vijayakumar were felicitated on this occasion.